Honest comparison
PropCraft vs Better Proposals: which one fits an agency in 2026?
PropCraft and Better Proposals both turn proposals into branded web links with built-in signature, tracking, and payment. Better Proposals has a deeper template marketplace and a longer feature list. PropCraft has flat per-workspace pricing, a permanent free tier, and no platform fee on client payments. Better Proposals starts at 19 USD per user per month with a 5-send cap, scaling to 49 USD per user per month for unlimited sends. PropCraft is 19 USD per workspace per month with a free tier of three proposals.
Side by side
Feature comparison
| Feature | PropCraft | Better Proposals |
|---|---|---|
| Free plan | 3 proposals, all features | 14-day trial, no permanent free tier |
| Starting paid price | $19 per workspace per month | $19 per user per month (Starter, capped sends) |
| Unlimited sends | On every paid workspace | $49 per user per month (Enterprise) |
| Proposal as a live web link | Yes, branded public URL by default | Yes, this is the core experience |
| Template library | 8 agency-grade system templates | 200+ templates across categories |
| Section-level view tracking | Yes, time per section + scroll depth | Section dwell time + open notifications |
| Electronic signature | Typed-name, ESIGN + eIDAS compatible | Typed-name e-sign with legal audit trail |
| Inline client payment | Stripe Connect, direct to your bank | Stripe, PayPal, GoCardless |
| Platform fee on client payments | None | None |
| AI draft from a brief | Built in on Pro | AI assistant on higher tiers |
| CRM integrations | Stripe today, HubSpot + Pipedrive on roadmap | HubSpot, Pipedrive, Salesforce, Zapier, others |
| Brand controls | Workspace brand kit on Pro (logo, colors) | Custom CSS + per-template branding |
| Per-user seat math | Flat per workspace, unlimited users | Charged per user across every plan |
| Built around | The closing loop (sent → seen → signed → paid) | A polished general-purpose proposal builder |
Source: public pricing pages and product documentation, last reviewed for accuracy when this page was published.
Choose Better Proposals
When Better Proposals is the right call
- You want the widest template marketplace. Better Proposals ships 200+ templates across industries. PropCraft ships 8 agency-grade templates and trusts you to edit them, not pick from a library of 200.
- You need deep CRM and Zapier integrations today. Better Proposals connects to HubSpot, Pipedrive, Salesforce, and the Zapier ecosystem out of the box. PropCraft is Stripe-first with a CRM roadmap.
- You want CSS-level brand control. Better Proposals lets a designer override the visual layer per template. PropCraft applies a single workspace brand kit and stays opinionated about layout.
- Your team has dedicated proposal writers who live in the tool. Per-seat pricing is acceptable when a small number of seats matters, and Better Proposals invests heavily in writer ergonomics.
Choose PropCraft
When PropCraft is the right call
- You are an agency under 10 people. Flat per-workspace pricing means a 5-person team pays 19 USD per month total, not 95 to 245 USD on Better Proposals across the same headcount.
- You want to send your fourth proposal of the month without upgrading. Better Proposals Starter caps you at 5 sends per user. PropCraft Pro is unlimited.
- You want a free plan that can actually win a deal. PropCraft free covers three real proposals including signature and Stripe payment. Better Proposals is trial-only.
- You want the closing loop opinionated for you. PropCraft is a deal-closing tool first and a writing tool second. Better Proposals is a writing tool first.
- You value design defaults over a marketplace. Eight well-shaped templates beat 200 inconsistent ones if you do not have a designer to filter.
Frequently asked
PropCraft vs Better Proposals, in detail
Is PropCraft cheaper than Better Proposals?
Yes, for any agency with more than one or two seats. PropCraft is 19 USD per workspace per month total. Better Proposals Starter is 19 USD per user per month with a 5-send cap, so a 5-person team pays 95 USD per month minimum on Better Proposals versus 19 USD per month on PropCraft. Unlimited sends on Better Proposals Enterprise is 49 USD per user per month.How many templates does Better Proposals have versus PropCraft?
Better Proposals offers 200+ templates across industries. PropCraft ships 8 agency-grade system templates and trusts you to edit them. The trade-off: Better Proposals is better when you want to pick from a library; PropCraft is better when you want strong defaults you do not have to filter.Can clients sign Better Proposals and PropCraft documents on mobile?
Both tools render the proposal as a responsive public link, so the client can read and sign on any device. Both capture a typed-name signature with an audit trail. The signing flow is roughly equivalent.Does Better Proposals integrate with HubSpot or Pipedrive?
Yes, on Premium and Enterprise. If your sales motion depends on CRM-triggered proposal sends, Better Proposals has the more mature option today. PropCraft has Stripe integration and CRM connectors on the roadmap.Can I migrate Better Proposals templates to PropCraft?
Not directly. Both tools use proprietary content models. The fastest path is to open one of the 8 PropCraft system templates, copy the prose and pricing from your Better Proposals template, and let the workspace brand kit apply your logo and colors automatically.Does PropCraft have live chat support?
No. PropCraft is built by one person and the only support channel is email at hello@propcraft.io. Better Proposals has live chat on every plan. If real-time support is a hard requirement, that is a real point for Better Proposals.