Honest comparison
PropCraft vs Qwilr: which one fits an agency in 2026?
Qwilr and PropCraft both turn proposals into branded web pages with built-in signature and payment. Qwilr leans further into interactive design: video embeds, calculators, custom blocks. PropCraft leans into the closing loop: section-level view tracking, deposit-first Stripe payments, and a flat per-workspace price. Qwilr starts at 39 USD per user per month on the Business plan. PropCraft is 19 USD per workspace per month with a free tier of three proposals.
Side by side
Feature comparison
| Feature | PropCraft | Qwilr |
|---|---|---|
| Free plan | 3 proposals, all features | No free tier, 14-day trial only |
| Starting paid price | $19 per workspace per month | $39 per user per month (Business) |
| Practically usable plan | $19 per workspace per month (Pro) | $59 per user per month (Enterprise) |
| Proposal as a live web link | Yes, branded public URL by default | Yes, this is Qwilr’s core |
| Interactive blocks | 15 block types, no embeds yet | Video, calculator, ROI, embeds, source of truth |
| Section-level view tracking | Yes, time per section + scroll depth | Yes, time per section + scroll |
| Electronic signature | Typed-name, ESIGN + eIDAS compatible | Typed-name e-sign with audit trail |
| Inline client payment | Stripe Connect, direct to your bank | Stripe and others, platform fee on lower tier |
| Deposit-first payment flow | Yes, configurable percentage or full | Yes, configurable |
| AI draft from a brief | Built in on Pro | AI assistant, higher tier |
| Brand kit (logo, colors) | Workspace brand applied to every proposal | Strong: custom fonts, CSS-level control |
| Per-user seat math | Flat per workspace, unlimited users | Charged per user |
| Built around | The closing loop (sent → seen → signed → paid) | Beautiful interactive web documents |
Source: public pricing pages and product documentation, last reviewed for accuracy when this page was published.
Choose Qwilr
When Qwilr is the right call
- You sell visual or experiential work and design quality is part of the pitch. Qwilr’s interactive blocks, embeds, fonts, and CSS-level control let you build a proposal that feels like a campaign landing page. PropCraft is intentionally restrained.
- You need ROI calculators or pricing configurators inside the proposal. Qwilr has these as first-class blocks. PropCraft does not.
- You routinely embed third-party tools (Calendly, Loom, Typeform) directly into the proposal. Qwilr handles embeds out of the box. PropCraft supports image and video blocks but not arbitrary embeds today.
- You have a designer who will customise per-pitch. Qwilr rewards the time investment with a more bespoke feel.
Choose PropCraft
When PropCraft is the right call
- You are an agency under 10 people. Flat per-workspace pricing is meaningfully cheaper at any team size larger than two.
- You want to test the tool before paying. PropCraft has a free plan with three real proposals. Qwilr is trial-only.
- Your priority is closing, not styling. PropCraft is opinionated about a fast, consistent send-track-sign-pay loop. Qwilr is opinionated about design surface area.
- You want a deposit on the same link, paid directly to your Stripe account with no platform fee on the link. PropCraft routes Stripe Connect payments straight to the agency.
- You want to send a proposal in 20 minutes from a brief. PropCraft’s AI draft is one click and produces a complete proposal you only need to polish.
Frequently asked
PropCraft vs Qwilr, in detail
Is PropCraft cheaper than Qwilr?
Yes, for any agency with more than one or two seats. PropCraft is 19 USD per workspace per month total, regardless of how many people log in. Qwilr is 39 USD per user per month on the Business plan, so a 5-person agency pays 195 USD per month on Qwilr versus 19 USD per month on PropCraft.Can PropCraft do interactive blocks like Qwilr?
Not yet. PropCraft has 15 block types covering covers, text, images, pricing tables, quotes, stats, checklists, CTAs, team, timeline, FAQ, logos, video, divider, and heading. Qwilr has interactive ROI calculators, configurators, and arbitrary third-party embeds. If those are central to your pitch, Qwilr is the better fit today.Does Qwilr have a free plan?
No. Qwilr offers a 14-day trial. PropCraft has a permanent free plan that covers three real proposals including signature and payment, so you can close a deal without paying anything.Can I migrate my Qwilr proposals to PropCraft?
Not directly. Both tools use proprietary content models. The fastest path is to open one of the eight PropCraft system templates, copy the prose and pricing from your Qwilr template, and let the workspace brand kit apply your logo and colors automatically.Does PropCraft take a platform fee on payments?
No. PropCraft uses Stripe Connect to route client payments directly to your connected Stripe account. PropCraft does not take a platform fee on client payments today. Stripe’s standard processing fees still apply.