Field notes
On winning the deal
What works, what doesn't, and what we learn building PropCraft. Written for agencies who care about closing the loop, not optimizing it to death.
May 18, 2026 · 10 min read
Why your 2026 proposal close rate dropped (it isn't pricing)
Top-quartile agencies close 35% of proposals while bottom quartile sits below 18%. The gap is the close flow, not the pricing. Here is what changed in 2026 and how to fix it.
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May 13, 2026 · 9 min read
Are typed signatures legal? What makes them binding
A typed name in a signature field is legally binding under ESIGN, UETA, and eIDAS. What matters is intent plus a verifiable audit trail. Here is the bar.
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May 13, 2026 · 10 min read
Stripe Connect for agencies: a one-evening setup
Stripe Connect lets agencies collect deposits and full payments inside a proposal link. Setup takes one evening. Here is what you actually need.
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May 12, 2026 · 3 min read
How we cut our first proposal cycle from 11 days to one hour
The 11-day proposal that taught us PropCraft had to exist. A short field-note on what we changed, and what we measured.
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